Getting the Property Ready for Photos

Photos are the single most important factor in getting buyers to look at your listing.  Look at the photo shoot as you would an open house.  After all, that’s essentially what it is.  A web-based open house that runs 24/7 until the house sells.

Whether you use us, another photographer or you take your own photos, these tips will make a HUGE difference in the quality, and consequently, the effectiveness of your photos

Exterior

  • Lawn is mowed, bushes and trees are trimmed
  • Hoses are rolled up and inconspicuous
  • Flowerbeds are clean and have fresh mulch
  • Outdoor furniture is arranged neatly
  • Windows and sliding doors are clean
  • Pool/Spa are clean
  • Vehicles in garage or off property

Interior

  • Furniture and floors are clean
  • De-clutter as much as possible- toys (child and pet) are out of sight
  • Family photos are stored
  • Countertops (kitchen and bathroom) are clean and cleared as much as possible

Bedrooms

  • Clothes are put away
  • Beds are made neatly

Bathrooms

  • All personal items (razors, toothbrushes, shampoo, hairdryers, etc) are out of sight
  • Mirrors are cleaned
  • Clean towels neatly placed on rods

Kitchen

  • Refrigerator magnets are gone
  • Sink is empty
  • Appliances are clean
Advertisements

What is 4K?

4K Ultra HD Photo and Video has revolutionized the way we record our world.  In a nutshell, 4K Ultra HD offers 4 times the resolution profile of regular HD.  This technology is a quantum leap from how we documented our surroundings previously. In short, it refers to a display device or content with a horizontal resolution of 4000 pixels. You may remember when plasma TVs  came out. They allowed us to put TVs in places that we couldn’t before due to space constraints. They were cool and they were expensive too. Then along came high definition LCD TVs, then LED, 3D, curved and just in time for the holidays, 4K TVs.   The same way HD changed our viewing experience, 4K is a game changer in the way we record and view our experiences.

Photos and videos shot in 4K have a different look to them. The colors are richer, the details finer, when published to the web, they pop unlike any other.

That is why EVERYTHING we shoot is done in 4K- aerial, 360, land-based all in 4K

For more on 4K, here’s a great link- http://4k.com/resolution/

Why use a professional real estate photographer?

Over 90% of buyers now days begin their search on the internet. When the typical buyer looks at an online listing, the first thing he or she does is look at the photo, according to Michael Seiler, PhD,  founder and director of the Institute for Behavioral and Experimental Real Estate at Old Dominion University.  “We find that the photo is overwhelmingly viewed first,” concludes Seiler’s study.

Photos are THE single most important influence in getting buyers to look at your listing.  Amateur photos, or worse yet, no photos, will turn off potential buyers and away they go to look at other listings.  In the click of a mouse, you’ve lost them forever.  You may have a nice camera, but that doesn’t mean you know how to compose good photos any more than having a guitar means you know how to play it.  There’s an art to real estate photography that includes having the right equipment, knowing how to use it and knowing how to edit photos that takes time to master.

TOP 5 Reasons to Use a Professional

1)  You don’t have to invest the time and money on equipment and learning how to use it

 2) You have a team of professionals working with you which adds value to the customer increasing your likelihood of getting the listing over an agent that doesn’t

 3) Professionally photographed homes sell faster and for more money* which makes for happy customers

 4) Happy customers are more likely to refer you to their friends and family which equates to more listings and sales

 5) More listings and sales are the goal of the exercise and now you have the time to dedicate to them

Setting up the shoot is as important as knowing how to shoot it.  There’s only so much we can do in post production editing to improve the quality of the subject, in this case, your seller’s property.  Whether you use us, another photographer or you take your own photos, see our article on getting ready for the shoot.  Those tips will make a HUGE difference in the quality, and consequently, the effectiveness of your photos.

*Redfin study released in 2010 and again in 2016