What is 4K?

4K Ultra HD Photo and Video has revolutionized the way we record our world.  In a nutshell, 4K Ultra HD offers 4 times the resolution profile of regular HD.  This technology is a quantum leap from how we documented our surroundings previously. In short, it refers to a display device or content with a horizontal resolution of 4000 pixels. You may remember when plasma TVs  came out. They allowed us to put TVs in places that we couldn’t before due to space constraints. They were cool and they were expensive too. Then along came high definition LCD TVs, then LED, 3D, curved and just in time for the holidays, 4K TVs.   The same way HD changed our viewing experience, 4K is a game changer in the way we record and view our experiences.

Photos and videos shot in 4K have a different look to them. The colors are richer, the details finer, when published to the web, they pop unlike any other.

That is why EVERYTHING we shoot is done in 4K- aerial, 360, land-based all in 4K

For more on 4K, here’s a great link- http://4k.com/resolution/

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